DFCC Bank Wins Three Awards at SLIM DIGIS 2.6 for Customer-Focused Digital Campaigns

~Three awards recognise campaigns that simplified access to home loans, responded to the changing era of AI-powered search and helped customers identify digital scams~

Colombo, Sri Lanka: A home loan can feel difficult to navigate. The way customers find banking information online is being reshaped by artificial intelligence. And as digital scams become more convincing, customers need warnings they can recognise and remember.

Three DFCC Bank campaigns developed in response to these changing customer needs were recognised at SLIM DIGIS 2.6, receiving two Silver Awards and one Bronze Award.

The Bank won the Silver Award (the highest honour in the category) in the Best Use of Digital in Banking, Finance & Insurance Brands category for its campaign, “Breaking the Barriers in Getting Home Loans.” The campaign addressed common challenges faced by prospective homeowners, leveraging digital channels to make relevant information clearer, more accessible and easier to act upon.

The Bank secured the second Silver Award (the highest honour in the category) in the Best SEO/SEM Campaign category for its campaign, “Search Everywhere Optimisation: The Era of AI Impact on Search.” The initiative reflects DFCC Bank’s response to a fundamental shift in how people discover information online. Through its Search Everywhere approach, the Bank has expanded beyond conventional Search Engine Optimisation (SEO) to embrace Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), AI visibility and Large Language Model (LLM) citation strategies. The programme focuses on making the Bank’s digital content easier for both search engines and emerging AI platforms to discover, understand and reference, while progressively strengthening DFCC Bank’s overall digital authority.

The “Don’t Be Fooled” campaign received a Bronze Award in the Digital Bravery category. Developed in response to increasingly sophisticated digital scams, the campaign translated common fraud methods into direct, practical messages that helped customers recognise suspicious approaches and better protect their personal and financial information.

Commenting on the recognition, Kaushala Amarasekera, Chief Marketing Officer of DFCC Bank, said, “Our approach to digital marketing starts with understanding what matters to our customers—whether that is navigating a home loan, finding reliable banking information or recognising a potential scam. These awards recognise how our teams bring together customer insight, creativity and technology to address those needs. As AI reshapes how people search and digital threats continue to evolve, we will keep strengthening both our digital presence and our communication to help customers make informed, confident decisions.”